Home / Portfolio
Everything I've made, with the right label.
19 pieces of work across four services. Each one says what it is, what I did and what you can check for yourself. None is presented as paid client work, because none of it is.
Fictional brand: an invented business.
Unsolicited concept: a proposal made for a real business from public information. Not their official site.
Own product: a product or demo of my own.
Synthetic data: data invented for a demonstration.
The local-business demo sites are in Romanian; the APEXVYRA pages are in English.
Work
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APEXVYRA Operations Intelligence
- What it is
- The APEXVYRA version for logistics and operations teams. The user uploads a CSV export of orders or shipments; the app shows what needs attention, with the evidence and the calculation, and proposes an action that waits for a person to decide.
- What I did
- The landing page: the core message, the seven-step path from data to result, the illustrative example of an overloaded zone, the plans and the FAQ. A technical visual direction with cyan accents.
- What you can check
- The seven-step path, the synthetic-data example and how the page rearranges on a phone.
The example on the page uses synthetic data, labelled as such.
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APEXVYRA Agent Studio
- What it is
- A second direction for the same brand: a platform where you write an AI agent's instructions, give it a task and get the result back, with the duration and cost of every run.
- What I did
- The visual direction (a starfield, serif headlines, gold accents) and the landing page: the configure, run and result steps, plus three starter templates.
- What you can check
- The demo agent's step sequence, the three templates and the page on a phone.
The page presents itself as an early access demo. The result shown on it is illustrative, not a live run.
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Cireșar, family restaurant
- What it is
- Website for an invented restaurant with the feel of an old family house and Romanian cooking.
- What I did
- Structure, visual direction, copy and code: the story of the place, a tabbed menu, kitchen photos, opening hours, address and a reservation section.
- What you can check
- The tabbed menu and how the page rearranges on a phone.
The address and phone number in the demo are fictional.
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Nail Bar & More, Cluj-Napoca
- What it is
- A website proposal for a nail salon in Cluj-Napoca. The salon already has its own site; this is an alternative.
- What I did
- Design and code for a salon site: services, a work gallery with enlarged view, public reviews, a map and booking by phone or WhatsApp.
- What you can check
- The gallery (open a photo), the call and WhatsApp buttons on a phone, the map.
Made on my own initiative from the business's public photos and information, and sent to them as a proposal. It is not their official site and was not commissioned.
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Crown House Elegant Coffee, Satu Mare
- What it is
- A website proposal for a patisserie that makes cakes, pastries and event catering.
- What I did
- Design and code: the workshop, the events offer, a gallery and direct contact by email and phone.
- What you can check
- The events section, the gallery and the contact links.
Made on my own initiative from the business's public photos and information, and sent to them as a proposal. It is not their official site and was not commissioned. The photos come from public sources, so some have a lower resolution than the originals.
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Lumen, handmade jewellery
- What it is
- Online showcase for an invented handmade jewellery brand.
- What I did
- A dark visual direction that puts the product first: brand story, collection and workshop.
- What you can check
- The collection, the scrolling rhythm and the phone version.
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L'Atelier by Denise, Timișoara
- What it is
- A website proposal for a beauty salon with four types of services.
- What I did
- Design and code: services grouped by studio, a photo gallery with filters and enlarged view, reviews, a map and booking through the platform the salon already used.
- What you can check
- The gallery filters and enlarged view, the map and the booking links.
Made on my own initiative from the business's public photos and information, and sent to them as a proposal. It is not their official site and was not commissioned.
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Extreme Beauty, Timișoara
- What it is
- A website proposal for a salon with three specialities: nails, lashes and barbering.
- What I did
- Design and code: tabbed specialities, the team, a gallery, public reviews, a map and online booking.
- What you can check
- The service tabs, the reviews section and the booking buttons.
Made on my own initiative from the business's public photos and information, and sent to them as a proposal. It is not their official site and was not commissioned.
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Nails made by Andra G., Timișoara
- What it is
- A website proposal for a nail artist who works in a partner salon.
- What I did
- Design and code: a filterable portfolio of work, prices, an Instagram link, a map and online booking.
- What you can check
- The portfolio filters, the price list and the enlarged photo view.
Made on my own initiative from the business's public photos and information, and sent to them as a proposal. It is not their official site and was not commissioned.
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ADMaxim Detailing, Baia Mare
- What it is
- A redesign concept for a car detailing and protective film workshop that already has its own site.
- What I did
- Design and code: services, a before and after comparison slider, a gallery, reviews, a map and a quote request.
- What you can check
- The before and after slider (drag the line), the gallery and the phone menu.
Made on my own initiative from the business's public photos and information, and sent to them as a proposal. It is not their official site and was not commissioned.
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Forma, personal training
- What it is
- A services page for an invented personal trainer, built as a landing page.
- What I did
- A structure that leads to booking: programmes, the trainer's profile, reviews and a booking section.
- What you can check
- The order of the sections and the path to booking, on a phone.
The results, reviews and contact details in the demo are invented as part of the concept.
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Fluxly: landing page for a software launch
- What it is
- Full copy for the launch page of a planning tool for small agencies.
- What I did
- Page structure, headlines, sections, buttons and an answer to the “we tried a task manager before” objection.
- What you can check
- The full text and the note on why each choice was made.
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Bilanț Clar: homepage for an accounting firm
- What it is
- Homepage for an accounting firm that works with sole traders and small companies.
- What I did
- A month-by-month description of the service and a section on who it is not for.
- What you can check
- The full text and the reasoning behind the structure.
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Masă Lungă: website copy for a neighbourhood bistro
- What it is
- Brand voice for a bistro with shared tables and Romanian food.
- What I did
- Copy built around one concept decision instead of adjectives.
- What you can check
- The full text and the context note.
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Strat: product page for a skincare serum
- What it is
- A product description that avoids medical claims and guaranteed results.
- What I did
- Ingredients, how to use it and who it suits, in a calm tone.
- What you can check
- The full text and the wording avoided on purpose.
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Fluxly: three ad variants
- What it is
- Three ads for the same product, each for a different audience and a different reason to click.
- What I did
- Headline, primary text and button for each variant.
- What you can check
- The three variants side by side.
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A customer list merged from three sources
- What it is
- An export of 18 invented rows with mixed formats, duplicates, missing values and an impossible date.
- What I did
- Reproducible cleaning with a script: consistent formats, merged duplicates, problems flagged rather than guessed, and a log of every change.
- What you can check
- The raw table, the clean one and the log, right on the page. The CSV files can be downloaded.
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Atelier Verde: a page with six deliberate problems
- What it is
- A small invented website where I introduced typical problems: an element breaking out of its box, misaligned buttons, hard-to-read text, typos, a dead link and sideways scrolling on mobile.
- What I did
- A list of the problems with the cause of each, then the fixed version.
- What you can check
- Switch between before and after, at desktop and phone width.
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QA report: what you receive
- What it is
- The report you receive after a check: every problem with where it appears, its severity and the fix.
- What I did
- The full report for the Atelier Verde demo page: six problems, ordered by severity, all fixed.
- What you can check
- The report table and the fixed version of the page, in the demo.
Is your line of business among them?
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